Has your website had a significant drop in rankings for your industry keywords? Have you seen the organic search traffic dwindle, with catastrophic consequences for your revenue and leads?
If yes, then there is a very good chance that you have been the victim of either an algorithmic devaluation of your website, or a manual Google penalty. Different search engines have different types of penalties and require a different approach to solve them. However, due to the dominant market share of Google in most countries the main question being asked across the world is: How to recover from a Google Penalty?
Can I help you?
Specialising in removing Google algorithmic and manual actions since 2010, I’ve spoken about them in Seattle in recent years when I attended Mozcon. I work closely with leading industry software providers and SEO experts to ensure that my Google penalty removal services are geared towards the very latest industry knowledge.
So, if you are looking for a Google penalty removal expert with 100s of successful projects in dozens of different verticals, then please fill out the form below and I will be in contact shortly.
What is a Google Penalty?
Google Penguin & Panda are both independent algorithms and in order to remove a Google penalty it is important that you first understand the differences.
Introduction & Guide to Google Penalties Video
This is a short video which we made several years ago to help explain exactly what it’s all about. The core reasons why Google penalties happen & how they are removed haven’t changed since Google Penguin 4.0 despite now being part of the core Google algorithm as of September 23rd 2016.
Google Panda Algorithm
Panda focuses on content, ensuring that Google returns the best content to users. This algorithm looks at both onsite and offsite content in citations and links pointing to your website. If your website has any of these issues then it could be affected by Panda:
- Technical onsite SEO issues resulting in duplicate pages/domains
- Automatically generated content/pages
- Content taken from other websites
- Low quality pages written specifically for SEO and not for users
Google Penguin Algorithm
Penguin focuses on filtering and devaluing low quality or manipulative links which influence rankings by passing Page Rank. If enough links are found pointing to a website which it believes to be manipulative, it then triggers the second part of Penguin which automatically pulls down the rankings for the specific keywords or phrases which it believes have had attempted manipulation. Unless you remove these links, and/or disavow them using the Google Disavow Tool then you cannot recover from an algorithmic Penguin issue.
(This is often referred to as a ‘Penguin Penalty’, which strictly speaking it isn’t)
Manual Google Penalties
There are many different Google Penalties which result from different activities. If your site has a manual action taken against it then you must take action to rectify the issue. When the necessary work is carried out, a reconsideration request* is made and the manual action revoked.
*It is possible to remove a manual action without reconsideration, as they can expire if the correct work is carried out.
If you would like more help on this subject please contact me and I will be in touch shortly.