Search Engine Optimisation (an acronym of SEO) is a marketing specialism which focuses on the optimisation of websites for search engines. There are hundreds if not thousands of search engines on the internet; however in recent years the main search engine which most people use in the UK is Google at around 90% market share.
By It may have been an inevitable addition to the SERP results, but Google has now started adding facts, knowledge and answers directly into the snippet portion of search results. Announced…
By On Wednesday August 6, Google announced that it would be using HTTPS as a ranking signal in it’s SERPs. Since 2011 Google itself has been encrypting all it’s sites, so…
By Released in July, the mysterious Pigeon update hit search results and Google Maps in the US, and is yet to affect UK search results. Although the update was given no…
By Anyone hooked up to Google News (Google Alert anyone?) will have heard the news announced by Google last week about the new portal, Google News Publisher Center. This really is…