Back to basics: competitor analysis
By In this edition of ‘back to basics’ I’ll be writing about how small companies in a local area such as Leeds can perform a competitor analysis for the benefit of…
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Back to basics: all about landing pages
By It goes without saying that ensuring that copywriting standards are maintained throughout a website is key to adhering to Google’s quality guidelines. There’s no doubt that landing page copy can…
Back to basics: keyword research
By There’s nothing quite like sitting down with a local business and showing them around the basics of SEO. A couple of years ago I took part in the Google Garage…
Back to basics: learning about local citations
By If your business is looking to target the local organic search market, then acquiring local citations is one of the most basic and important ways of gaining traction for business…