I head to #MozCon 2013 in Seattle
By So, I’m setting off on a 12,400 mile round trip to Seattle from our offices in Leeds. I’ll be honest; I’ve been wanting to go to #MozCon for years to see how…
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What to do next if you’ve been affected by Penguin 2.0
By What was the Penguin 2.0 update? One of the first things, which I can’t emphasise enough, is that the Google Penguin 2.0 update, like many of the updates and iterations…
Keywords Rank Tracking – how important are they to help recover from Penguin?
By Every client I have ever worked with has been fixated by rankings, even the ones who seem to understand the ‘bigger picture’ when it comes to SEO and search marketing….
Inbound marketing case study – Bonfire Night Safety
By The following Bonfire Night Safety Campaign is a case study of my inbound marketing experience using social media at Blueclaw. It was produced as a ‘micro site’ to illustrate how producing…