Martin Woods, Author at Martin Woods

Martin Woods

I can trace my relationship with computers back to my early school days, when I was sat in front of a shared computer on wheels, playing a game called Granny’s Garden on a BBC Micro. Using a computer was a real treat; we didn’t have a computer in my primary school, so we had to walk a mile down the road to ‘the big school’ to use one. My fascination with computers and the media continued to grow, and after earning a degree at the University of Bradford I began my career in digital.

Since I started my career as an SEO Consultant I have been fortunate to work on many exciting campaigns, from large multilingual international SEO, to small start-ups backed by some of the biggest names in retail.

Analytics

Oct 29th 2014

How secure is your analytics data? 5 tips to keeping it safe

By Martin Woods

As Google is the most popular provider of analytics software, I’m going to focus this article around Google Analytics, as it is used by the vast majority of the companies…

Google Penalties

Oct 28th 2014

Been affected by Penguin 3.0? What you need to know and do to resolve it

By Martin Woods

Getting ‘hit’ by a Google penguin algorithmic filter because of the links pointing to your website, as many are already aware, is certainly no laughing matter. Like other Google algorithms…

Oct 18th 2014

Google Penguin 3.0 UK update released 18th October 2014

By Martin Woods

Updated 24th October 2014 – I have written a followup article: what to do if either you have been effected by Penguin 3.0, or you didn’t see any positive results despite working to remove…

Content Marketing

Oct 10th 2014

UK parody copyright law change opens the door to new type of (legal) content marketing

By Martin Woods

What was once a grey area for UK courts has now become crystal clear after legal changes were made to parody laws on October 1. Does this change open the door…